You Down With USP? Know Your Business’s “Unique Selling Proposition”

What is a USP in business / marketing? Your business, products, and services, are unique. Yes, there might be a bunch of other companies doing something similar, but YOU make your business unique. If you ask a customer if they want to buy what you’re selling, how do you get them to jump up and shout, “yeah, […]

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Why You Still Need to Carry Business Cards (Especially in Hong Kong!)

You still need to carry business cards! These days, social media and LinkedIn really do rule the business world. There are a thousands articles out there telling you how to position your business online, but do you give enough thought to offline? People often think that so long as you have a strong online presence, you’re […]

printer ink expensive wine

Printer Ink: More Expensive than the Finest Wine (and No Buzz)

Printer ink price per ounce is insane: Do you realize just how much name brand printer ink costs? “very elegant on the palate, with rich, ripe but tightly wound cassis and chocolately flavors nicely framed by silky tannins. Finishes lively, floral and long…” Ah, yes; Chateau Petrus, which has a reputation for being one of the […]

personal branding social media

Want to Build a Personal Brand? 12 Tips for Using Social Media

Social media is key to building a personal brand! Social media sites like Facebook and Instagram each have their own strengths, so don’t just push out the same content on each one. Social media is a vast, intimidating landscape, so make sure you have a strategy before you start trying to build your personal brand. This 6 minute video provides some […]