Tag Archives: vistaprint

exchanging business cards

7 Reasons Why You Still Need Business Cards (Especially In Hong Kong!)

These days, social media and LinkedIn really do rule the business world. There are a thousands articles out there telling you how to position your business online, but do you give enough thought to offline?

People often think that so long as you have a strong online presence, you’re covering all of your bases for networking. While there’s just no doubt that your digital activity can help promote your brand, there’s a lot to be said for more traditional, “low-tech” means of communication.

The humble business card is small but mighty when it comes to making lasting connections with people in the real world. While often overlooked, business cards are still one of the most powerful networking tools you will ever own. Like a sweet pair of Ray-bans, business cards will never be out of style. Here’s why:

1. Business cards create brand awareness for your SME

There’s something about seeing a brand’s logo in print that makes it feel more legit than it would online. The reason is simple – there’s so much nonsense online that people no longer know what they can trust and what they can’t. Going to the trouble of getting some cards printed will set you apart from the crowd. That in itself is a strong move.

What you ideally want is for people to see your brand and instantly recognize it. That means that you need to create a genuine level of awareness for it. How do you do that? Well, having printed materials might just be the first step in your journey.

2. Some professionals don’t ‘get’ the digital world

When you’re out there, hustling for new business, you don’t want to close off any avenues. The truth of the matter is that there are some business owners and CEOs who just don’t get the online world. That could be because they are of a different generation or because they are scared of changes within the industry.

Whatever the reason, you have to cater to them. Cutting off a whole area of potential connections is ludicrous. If you want to get the most business out of people, you need to make yourself (and your company) as accessible as humanly possible.

why carry business cards

3. You’ll be remembered at networking events

As a young professional, you absolutely should be attending networking sessions on a regular basis. So much is done online these days that often enough the ‘human aspect’ of the business world is lost. Never underestimate the value of face-to-face meetings with other business owners.

If you really want to excel when it comes to networking sessions, having business cards in your pocket might just be the way forward.

Why? Well, handing over a slick, printed card means that you will be memorable. It’s these small touches that set you aside from the crowd and ultimately gain you new clients.

4. You can use them to communicate your “USP”

What is the main message you want to get across when it comes to your business? What is your mission statement? What is your USP(Unique selling proposition)

These are the questions you need to ask before you design your cards online. Once you know the answers, you can use the information to inform what you put across to people.

Business cards should do a lot more than just transfer your contact information. They should stand out and be little ambassadors for your company or personal brand. Need design inspiration? The web is full of resources to help you design a great business card.

5. They will never fail or be inaccessible

No one doubts the importance of technology, but sometimes it can fail us.

We’ve all experienced sites that won’t load, or WI-FI being down, so it’s great to have a marketing tool that’s actually tangible.

That’s where business cards come into play. Once you give another professional your card, they will always have access to you. Emails and bookmarks might disappear into the ether of the internet, but business cards are real.

hong kong business cards

6. Some cultures, like Hong Kong, rely heavily on business cards

Did you know that certain cultures rely on on business cards more than others? For example, if you travel to Hong Kong without business cards you might be in trouble, as both business and social networking rely heavily on business cards.

If someone offers you a business card in cultures like Hong Kong and you don’t give them one back, it’s unlikely that they will do business with you. It also infers that you are unprepared, or just not very important.

7. They add a personal touch to a meeting!

Finally, here’s perhaps the main reason that you should use business cards — they add a personal touch to pretty much any meeting. When you hand over one of these cards, you take the level of interaction up a notch, and make things personal.

It’s not just about adding someone on LinkedIn or exchanging email address; you’ve left them with a tangible little memento that they will keep.

One thing that has evolved with business cards is the price. In fact, the most popular online printing services now offer 500 of their premium cards for about $10, so their’s no reason to ever run out!

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personal branding social media

Want to Build a Personal Brand? 12 Tips for Using Social Media

Social media is key to building a personal brand! Social media sites like Facebook and Instagram each have their own strengths, so don’t just push out the same content on each one. Social media is a vast, intimidating landscape, so make sure you have a strategy before you start trying to build your personal brand.

This 6 minute video provides some helpful tips for building a brand on Facebook, Instagram Stories, SnapChat. Hopefully get the gears turning in your mind, and will help you think of a strategy to start building your personal brand online.

The video itself was shot on an iPhone, proving that you already have the resources you need to get started!

Social Media: How to Build Your Personal Brand (Video)


Tips for Personal Branding on Social Media: Using Facebook, Instagram Stories, & Snapchat

When building a brand, make sure it’s around something you love, and really care about. When you are pushing out content on a daily basis, you should be passionate about it!

For this video, they use the example of a personal trainer using social media to build a brand, but there are dozens of fields and industry niches where the same tips are just as valuable.

  1. Have a good-looking website with sharp photos and a good bio (consider squarespace). WordPress is a great, flexible way to go if you have a little knowledge of blogging. You can find hosting for as little as $5 per month from sites like GoDaddy.
  2. Produce relevant content to establish yourself in your industry or field.
  3. Videos are a great way to do this. In this case video relevant reviews and content on youtube and Instagram Stories can attract an audience. on running shoes, recommended exercises, etc.
  4. Make sure that your video seo-friendly topics and phrases are easily searchable, like “the best way to do a pull-up”. These phrases are important for when you do a blog post about it later
  5. Social media sites like Facebook and Instagram have very different user-experience, so don’t push the same content to each one. Your audience might be turned off if you do!
  6. Think of Facebook as a way for people to discover you. This is a place for viral videos and engaging articles
  7. Don’t push the same content to Instagram, as the user experience is very different
  8. Use hashtags on Instagram. Consider adding relevant hashtags (include popular hashtags) as a seperate comment on Instagram to keep your photos looking clean (you can use up to 30!)
  9. For good-looking photos, consider photo-editing apps like Snapseed. You should consider adding text to your photos with WordSwag to create memes
  10. Create a fan page or business page on Facebook for your personal brand.
  11. Your brand should feel accessible. Snapchat and Instagram Stories are a candid way talk to your audience. Use them to show your day-to-day activities, workouts, etc. Snapchat and Instagram Stories are a great way for personal interaction with your audience.

Building a Personal brand? Don’t drown in the social media ocean!

social media fishThe social media landscape can be overwhelming, so make sure you have a strategy before you get started. Envision how you can use social media sites together to effectively promote your personal brand without duplicating content.

After you have an established website, consider getting started on just one social media site, so you don’t spread yourself too thin!

When you are ready, remember that “low-tech” marketing tools like business cards are still relevant in the 21st Century, and should include a link to your website or Facebook page.

We can help you save money with coupons for companies like Vistaprint. You don’t need to spend much, as they now offer 500 business cards for only $10!

Good luck! 

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shiny business cards

Vistaprint Business Cards: SHINY Things Get Noticed!

logo vistaprintDesigning business cards at Vistaprint.com? Consider Eye-catching options for business cards like Metallic Finish and Spot Gloss. Right now these finish options are included in Vistaprint’s new business card promotion, and you might even find a better discount on our coupon page!

“Shiny! Like a treasure from a sunken pirate wreck,
Scrub the deck and make it look, Shiny!” – “Shiny” © Disney

Brilliant, Shiny Finishes on Vistaprint Business Cards

Adding shiny, eye-catching finishes to your business cards can get attention and make a lasting impression of quality and refinement. They also “reflect” well on you and your business. Want to see samples of business cards with metallic finishes and spot gloss?

Sample business cards from Vistaprint with brilliant finishes:

How to add metallic Finishes / Spot Gloss / raised print to Business Cards:

When you are on the main business cards section at vistaprint.com, look to the lower left and you’ll see options to sort design templates. One of the headings is “brilliant finishes,” and when you click it, it opens options for: metallic finish, Spot Gloss, and Raised Print.”

vistaprint metallic finish cards

There are hundreds of designs that you can add these premium finishes too, so try choosing one to see the new search results.

If you see a design you like, click on it. You’ll get a larger close-up, and the option to view with simulated finishes like this:

vistaprint spot gloss business card


Witness the amazing impression that these shiny business cards have on the masses:


promo business cards Watch as your average Joe’s are blown away by Vistaprint’s spot gloss and metallic finishes. I don’t think their lives will ever be the same.

I think the shimmering shine of the business cards actually hypnotize the older man…

“Fish are dumb, dumb, dumb
They chase anything that glitters (beginners!)
Oh, and here they come, come, come
To the brightest thing that glitters…”


Metallic / Shimmering Foil Finish:

Here’s some inspiration and examples of business cards with Metallic finishes:


Spot Gloss Business Cards: 

Examples of spot gloss business cards from Vistaprint. Add a touch of eye-catching “shine!”


Raised Print on business cards:

Raise your profile! (get it?)

Well, I hope that stock music doesn’t get stuck in your head, but even better; I hope you find the perfect business cards with eye-catching, shiny finishes.

Use a coupon to save up to 50% on spot gloss / metallic finish / raised print!

Remember to always use a promo code (click it, it’s SHINY!) for up to a 50% discount!

Photo of Tamatoa, “Shiny” © Disney 2017
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product shots business cards vistaprint

Business Cards Tip: Selling Something? Use Product Shots!

Using product shots on your business cards: Do you sell unique products or have an Etsy store? If so, consider using high-quality, professional-looking product shots on your Vistaprint business cards.

Here’s are a couple inspiring examples of business cards that feature photos of actual products:

business cards with product shots vistaprint

High-quality product shots on business cards

vistaprint promoThere are hundreds of design templates and design ideas out there for business cards because there are so many uses for them in every industry imaginable.

They are a great little marketing tool, and you can get business cards for pennies each, especially when you use a coupon for vistaprint.com.

If you sell actual products, consider featuring product shots on your business cards. Make sure that the photos are high-resolution and really sharp. If you have a friend who is an amateur or professional photographer, ask her for help, and maybe pay her in wine! 

product shots on business cards vistaprint

  • Vistaprint business cards: 500 for $10! – Click to view today’s promotion

Product shots can really communicate your style and brand better than type or stock photography, and as they say, “a picture tells a thousand words.”

This would be a great idea for a number of home-based businesses, or people who sell jewelry, apparel, accessories, or handmade goods. If you have an Etsy shop, these kinds of business cards might be really effective.

Put website and social media info on the back

social media info business cardsNot only are these business cards a good idea for networking and handing out in person, but you might even make sales just by leaving them around.

Anyone who sees beautiful or eye-catching products like these on business card might be inclined to pick one up and check out the website on their phone, or put a card in their pocket for later.

You can also consider printing matching products like vistaprint postcards or banners once you figure out the business card design.

If you sell your own products, you really need to invest time in social media getting fans, and updating them with new products and news.

Put a photo of your business cards on Instagram, and submit to Vistaprint!

Vistaprint highlights creative uses of their products every week, and they are seen by thousands of people. If you sell products nationally, this is a great way to get even more attention with the help of Vistaprint. That happens to be where I found these sample business cards, and I even checked out the website address on the back of the cards before featuring them on this site!

Skip Vistaprint’s cheapest options for business cards

Why go to the trouble of designing beautiful business cards only to print them on cheap paper like you’ll get with Vistaprint’s free business card promotion?

The quality of your business cards is a direct reflection of the quality of your products, so make sure you get sturdy, premium options, and consider upgrades like rounded corners, brilliant finishes, and premium cardstock.

*Want to actually feel the paper stock, and see the print-quality? You can request free samples from Vistaprint.

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vistaprint postcards review coupon

Vistaprint Postcards Review + Marketing Ideas

logo vistaprint
Vistaprint Postcards – My Real Review + Today’s Best Coupon: If you are looking to use postcards as part of your marketing strategy, you might want to consider Vistaprint. They have some of the best pricing & highest quality custom postcards, and when you use a coupon you save significantly more.


Vistaprint Postcards for Marketing: My Own Review

I’m building an online shop to sell t-shirts and posters, and looking to stretch my advertising dollars wherever possible. So, I saw the recent promotion from Vistaprint offering 50 small (4×6) postcards at 25% off. This lowered the price to only $8 + shipping, so I had to give this a try!

Postcards for marketing: An important factor that led me to postcards in the first place is that I’m looking at a relatively small profit margin from any t-shirt sales that I make. If each sale nets $5 in profit, I have to be careful where I spend my money.

Postcards for Profit: The other use I’m getting out of these cheap little postcards is to print my artwork on them and resell them as small “prints.” The quality is good enough to do so, and while they only cost me a quarter each to print, I can resell them for $2 each. Not a bad profit margin!

*Tip: If you want to read more reviews, there are actually customer reviews under every popular product, including postcards, at Vistaprint.com. These aren’t filtered, either, as some of the reviews are negative.

50 Postcards for Under 20 Cents each!? Even Cheaper When You Buy More – My REVIEW

vistaprint postcards review

In the last few years there has been a mad rush to spend advertising money online through sites like Google Adwords and Facebook. This is certainly understandable, as never before has technology allowed you to target niches of people online so quickly and easily. So, is there still a place in the marketing world for the barbarous relic that we call the postcard? Of course!

So, before Igo on, here’s my review: These look great and have me really excited about their potential uses. The annoying thing was that none of their postcard sizes (small, standard, or oversized) corresponded to the proportions of my design, so I had to take some off the top.

I chose a matte finish to make these postcards look vintage (the glossy finish would spoil that effect) and I chose small, 4×6 size so that they could fit in a standard frame. (more on that below)

You can cut the cost per piece in half pretty quickly if you are ordering a large number, but for my purposes I’m estimating their cost at about a quarter each, including shipping, as I’m only printing 50. Ok, I have these great cheap postcards, now let’s put them to use!

Vistaprint: People Like Holding Things Including Postcards, Dollar Bills, & Coupons (And Baby Bunnies)

Here we are in the 21st Century, but still not lost in a world of virtual reality, or even virtual currencies. Even though digital money makes more sense than costly paper and metal currency, we still use it. Not only that, but the value of gold and silver has risen steadily since the invention and popularity of the internet.

This is because there is still great value in things that are tangible. Even though a Google ad serves a valuable purpose, it is not tangible, and disappears into the ether the moment you click, or move on to a different page.You’d also think that with the wide-spread use of of smartphones we could stop chopping down trees to print coupons, right?

Nope, people use those annoying coupon mailers you get every month because they are tangible. You just can’t replace that quality. Try petting a photo of a baby bunny on your iPhone… See, it’s not the same as the real thing!

So, let’s see how we can use this old-fashioned marketing medium in today’s digital world.

Another review:

Vistaprint Postcards: Tack Them Up, Mail Them, or Hand Them Out

(Not to be confused with “smack it up, flip it, rub it down!” lyrics for “Do Me, Baby”) Since I’m only printing 50 postcards and investing about $15 here (including shipping), I can’t afford to festoon entire cities with my postcards. But, let’s see if I can make that meager $15 a good investment.

First, I’m going to tack one of these postcards on every free bulletin board in town. There’s one at Starbucks, the local library, pizza place, and hardware store, which happens to be next to a PetSmart. I figure a lot of people will see these postcards, so ideally the web address of my online store would be prominent on the front.

That may have been my first mistake, but I did print the back of the postcard for an extra $2.25 as well, (see below) prominently showing my URL. In this case, I figure if someone likes the design on my postcard enough to take it off the bulletin board and home with them, they are at least going to check out my website. At a cost of about a quarter per postcard (the same price I was paying for a click from Google) this isn’t a bad option.

vistaprint framed postcard

Idea: Consider framing & Selling The 4×6 or 5×7 Sized Vistaprint Postcards of Your Art, Designs, or Photos

The postcards I had printed through vistaprint.com are nice enough to frame, or sell on their own. There is no annoying Vistaprint logo on the back, (like Shutterfly has) so, as a customer these look more like “small prints” than “postcards. At a cost of a quarter each, you have nice room for a profit margin, even if you sell them for $1 each.

If you are at a trade show or event, you can frame one or more of these postcards, as they are a standard 4×6” size.

If you print your artwork on them, it’s almost like a little handbill like the ones they used to give out for concerts. Add a cheap black (wood?) 4×6” or 5×7” frame from your local Michael’s store, and the framed postcard might only be a total investment of $5 or so.

Their oversized postcards are at a 8×5 x 5.5 size, so while they are great as a “print”, framing them may be annoying at this non-standard size.

I’ll bet that as an artist or photographer you could easily resell a framed postcard of your art or photos for $10 each! I imagine if you are paying to have a little space as an artist in a market somewhere this is actually a pretty good option for selling your designs. Vistaprint lets you choose the finish of the postcards, so you can decide on matte or glossy during the design / checkout process.

If you don’t want to resell these postcards, then at least display one of the framed ones for people to look at.

A small “postcard” of your design(s) would be a welcome, low cost addition to any Etsy store as well. Maybe your full-size prints are $20, but these can be added to an order for $2 each. Or, have a lot of them printed, and sell them as “postcards” in groups of 6 or more.

vistaprint postcards review coupon

vistaprint postcards back printing

Idea: Vistaprint Postcards as Leave Behinds

(that’s my attention-grabbing back of the postcards; you know, like everyone rallying for Chairman Meow?) I have a framed poster up at a local coffee shop, so I’m going to leave about 20 of these postcards on the little table next to where my artwork hangs, along with some of Vistaprint’s free business cards coupon. This way, people interested in my poster can take something tangible home with them to check out the URL. We all have short attention spans, so with a business card or postcard they won’t forget to go checkout my shop.

Once again, the postcards are about a quarter each, so I feel good that at least 1 in 20-30 people who takes one will buy something from my site. Actually, the investment looks better on paper for the cheap or free business cards, (only 3 cents each) so I can leave a hundred of those behind and feel even better. If you want to leave a stack of postcards somewhere, I suggest printing many more than 50 to bring the price per piece down. Otherwise, at 20 cents each your return on investment may be too low. Here’s some postcard design ideas on Pinterest.

Be sure to use a coupons or promo code towards postcards!

Never place an order at vistaprint.com without looking for a good coupon or promotional link! There is currently an ongoing marketing sale on Vistaprint’s coupon page that applies a 25% discount towards any postcard order. There is also a site-wide promotion for new customers that offers 20% off + free shipping on postcards, on your first order. (free delivery requires a minimum order size)

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