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7 Print Marketing Tips That Will Help You Crush It

7 Print Marketing Tips That Will Help You Crush It: Want to embark on a print marketing campaign? You made the right choice – and we’re here to make sure you absolutely kill it. Read on for get tips.

Are you a small business owner or campaign manager that wants to embark on a print marketing campaign, but you just don’t know where to start?

Is the idea of learning how to use Photoshop to make a brochure as appealing to you as a lobotomy?

Print marketing isn’t dead. It also isn’t even close to being obsolete. Print marketing is still a fantastic tool for improve your business and getting your name out there.

Print marketing isn’t as simple as one would think, however. It requires a bit of work (definitely more than a simple email campaign).

But it’s worth it. And we’re sharing all these awesome tips you need to help crush it with your campaign. Ready to dive in? Let’s do it.

print marketing tips

Seven Print Marketing Tips For Your Campaign

These tips will have you on your way to making the best print marketing plan ever.

  1. Tip: Keep The Design Professional

This is important. Design and visual appeal is everything for a print marketing campaign.

Think about it– have you ever received a flier taped to your door for a local restaurant with very unprofessional and visually unappealing design? It probably made you instinctively judge the establishment as cheap. Your credibility relies heavily on how you present your business in your marketing campaign.

Professional design does not mean costly design either. In fact, a professional designer can be less costly in the long run.

Finding a talented professional design is a fantastic choice for your small business print marketing campaign because their designs, due to their quality, won’t require constant redesigns.

A professional designer will work with you to figure out exactly what you want without sucking up your valuable time.

If you’re interested in finding professional help with printing companies and designers, there are many resources out there that can help.

small business marketing tips

2. Get Involved And Approach People

This may seem useless to some. Nothing makes you want to do a backflip into oncoming traffic like a guy making eye contact with an armful of flyers on the sidewalk coming towards you. Also, people notice well-designed posters!

Real talk– people don’t want to be bothered on the street. People also don’t like holding useless things. A lot of people don’t like reading useless things either.

However, you’re getting your marketing campaign into physical hands– that’s a big step. If you follow step one, then the visual appeal of your pamphlet or menu will get your potential customers interested after you’ve handed them the material.

When creating a handout material or business cards, try to avoid an obnoxious sales-driven pamphlet. Don’t go cheap or opt for those free business cards. This tends to be a turnoff and could lead to your flier being thrown in the nearest trashcan.

Provide useful informative content in your hand-given flyer that you would be interested in that leads back to your brand or business.

Try not to get discouraged if you’re rejected — some people are just in a hurry.

3. Tip: Brush Up On Print “Language”

If you’re reading this article, you’re likely a novice printer looking for some extra help.

Learning the language when it comes to print can make it much easier to clarify what you want. Don’t be afraid to ask your designer to walk you through weird designer terms that you don’t know–a good designer will be more than willing.

Check out resources that can walk you through the language, too. Learning before you schedule a consultation with a designer can make expressing yourself much quicker and clearer.

print marketing cheap

4. Tip: Learn The Basics Of Graphic Design

Even if you’re opting to rely on a pro to do the design work, it wouldn’t hurt to get a solid idea of what graphic design seeks to do in print marketing.

While it takes years and a good education to learn everything about graphic design, these facts can at least make you a little more well-rounded:

  • Keep the design simple and don’t assault viewers’ eyes with too much stimulation.
    Break up text and don’t use too much of it– you’re creating a pamphlet, not an instruction manual!
  • Use headers, dividers, and other sectioning tools to lead the eye where you want it to.
  • Use charts, graphs, and other visually stimulating informative tools rather than tables.
  • Use white space. It is more aesthetically pleasing and makes your print look much more inviting to read.
  • Caption your photos. Readers want to know what they’re looking at and a caption can be very inviting.

There are a number of great sites to design your own small business marketing materials like Vistaprint, and they always have coupons available, even for Canadian customers! A number of them offer free sample kits so you know what to expect before placing an order.

5. Tip: Ask For Testimonials for Your Small Business

Are you an already established business with some regular happy customers? Ask them for written testimonials and reviews to include in your print campaign.

Be sure to pick out your most satisfied customers, of course. Don’t use that firmly passive aggressive Yelp review from Susan for this one.

Use phrases like “What are other people saying about My Business?” and “Here’s what our happy customers have to say!” to draw attention to the testimonials.

Don’t fabricate these, either. Nobody likes a liar, and quite frankly, the average chimpanzee can spot a fake review with all of its weird enthusiasm and keywording from a mile away.

6. Idea: Focus on your audience

Pretty obvious, right? It’s really important to keep your target audience in mind when creating any kind of marketing campaign, not just print.

Brainstorming is the most in-depth you can get when fleshing out exactly who your customers are and what they want, but it also doesn’t hurt to make fairly minimal observations of your target audience.

For example, say you are a hip artsy coffee bar near a large college campus. Your audience is young college students that enjoy art and are likely art students.

Your design should reflect this, as should the content you provide in your print marketing campaign. For this demographic and business, you should keep the design of the pamphlet on the avant-garde or minimalist side. The content you include should be discount coupons for students or hours for your happy hour.

online press release

7. Idea: Press Releases Are Very Useful for Small Business!

A press release is an official statement that is issued to newspapers, websites, and other publications of interest that provide information on a particular thing.

When you release a new product or promotion, create a press release to send to local publications that may find interest in it.

If you can provide your business data in this press release that can prove a trend in your specific industry, industry publications will be very interested in it and will write about your business. There are a number of good press release / news release sites out there like PRWeb and prnewswire.com.

Start Printing!

Print marketing truly is far from dead. With these handy tips, you’ll crush your print marketing campaign and reel in those customers!

Do you have a print marketing tip or coupon to share that could help out a small business looking to start their own campaign? We’d love to hear from you. Leave us a note in the comments!

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vistaprint free stuff business

Vistaprint: Free Sample Kit – Business Cards, Postcards, Brochure

vistaprint coupon logo blueFree stuff from Vistaprint for your business – If you’re a small business considering printing marketing materials,it might help to get samples in your hands before putting together an order. In fact, a number of online printing services offer free samples, including Vistaprint.


*Note: These samples can’t be customized, as they are intended to demonstrate sizes, print quality, and paper stocks so that you make a better informed decision about future orders.

More About their Free Stuff for Businesses

The most helpful thing about the marketing materials from Vistaprint is that on the back of each item you’ll see the paper stock and printing options including paper weight and finish like this:

vistaprint free postcard samples

So, They Replaced Their Free Business Cards Offer?

You might remember seeing Vistaprint’s famous offers for free business cards and other free stuff. Basically, you’d have to pay for shipping, and they would try to up-sell you on a number of items before you could checkout, and it was annoying.

They’ve decided it makes more sense to try to get ongoing customers who have a myriad of marketing needs like postcards & brochures, so this free sample kit for small businesses is a better solution. Also, unlike the previous offers it includes free shipping!

Here’s what the free sample business cards look like:

vistaprint_free business card samples

New: Vistaprint 500 business cards for $9.99 or 100 economy business cards for $1.99 + shipping.

Free Postcards? I’m Interested!

The “10 free postcards” promotion is also extinct, (here’s their current coupon for postcards) but with this kit you get postcards of various sizes and finishes. In my free sample kit I got 5 postcards in various sizes, paper stock, and finishes. (see above)

Q: Can we mail these awesome free postcards to friends and family?
A: No, please don’t. That would be sad.

If you are ready to buy postcards, check out today’s coupon for postcards from Vistaprint

What Does Their Free Sample Kit Include?

vistaprint free stuff business(click to view larger)

Free stuff?! Each business sample kit includes the following items printed with various paper stocks and finishes including:

  • 8 double-sided business cards (various paper stock, finish)
  • 4 standard postcards (glossy / matte finish)
  • 1 over-sized postcard
  • 1 free brochure
  • 20% off coupon

How Long Do the Free Samples Take to Deliver?

When you request free samples, Vistaprint tells you that you should get them in two weeks. Personally, I got mine delivered in exactly 6 business days!

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Vistaprint Business Cards: Here’s Why 500 for $10 is Better Than FREE

250 free business cards
vistaprint logo smallSo, having tried out both their “free” and “500 for $10” offers, I’m here to recommend the 500 for $10. which includes shipping. The extra couple of dollars can give you not only more design choices, but also a better product. Here are both promotions, as well as my thoughts.


Can you still get business cards for free from Vistaprint?

free business card design

sample free business card design

There was a time not too long ago that you would have a few good options online for free business cards. Let me rephrase that: “free” business cards. People still continue to Google “free business cards” about 60,000 times each month, but they get more ads than actual results.

The top handful of discount printing companies including Vistaprint offered from between 50 and 250 for free, but as you know, there is no such thing as a free lunch in this world. These companies knew that offering business cards for free is a money-losing promotion, so there was always a catch of some sort.

Most of the time companies would double the actual cost of shipping to recoup their money, while others, including VistaPrint, would try to up-sell you with a number of offers and add-ons before you could complete your purchase.

Sample Designs of Vistaprint Business Cards

No such thing as a free lunch… or business cards

In fact, the gas station down the road from me offers “free coffee” all day long, so you get the idea. It’s a nice little gimmick to get people in the door, but that’s not how they keep the lights on, and it’s not the quality of coffee I’d bring home to my wife.

Anyway, discount printing companies figure that having your email address was worth something, and that a decent number of people would want to add something like matching address labels to their order from which they could make a few bucks. However, I don’t think that they ever got too far ahead on the business card giveaway offers, because now VistaPrint is almost alone in that space.

sample free business cards vistaprint

Sample: one of their 45 free business card designs

Please try the “250 for $10” deal for business cards Instead!

If you’ve ever gotten VistaPrint’s free business cards, you’ll notice a couple of things. First, you don’t have a lot of template design options. There are usually 45 on their site, to be exact. Although we’ll give them credit for turning out a pretty good “free” product, the second thing that you’ll notice is that, because they are not “premium,” the card stock is a little cheaper, and on the back of each card you get a printed message saying, “Business cards are free at VistaPrint.com.”

This might not matter if you’re intent is to simply use these as “mommy cards” amongst friends, or if you are addicted to dropping your business card into fish bowls at restaurants to try to win contests. However, if you use business cards as part of your personal or business marketing effort, you probably don’t want to be thought of as the guy with the free business cards.

The difference in cost between 250 of their free business cards, and the 250 for $10 deal is only about 2 cents per card when you factor in shipping costs for the free ones. (In the current “250 for 10” offer, shipping is included) Bottom line is that their premium ones are still cheap, and the savings aren’t enough for me to justify choosing a less desirable product.

sample free business cards from vistaprint

Another sample from their 45 free designs

In any event, there are a number of design templates to choose from, allowing you to upload your own photo and customize with your own text.

Vistaprint offers free business cards, but I’ll gladly pay for premium ones

They have already phased out most of their free deals, and this is probably the only one that they still offer. I can’t personally recommend taking advantage of it though, as their “premium” ones only cost a couple of dollars more.

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