Using product shots on your business cards: Do you sell unique products or have an Etsy store? If so, consider using high-quality, professional-looking product shots on your Vistaprint business cards.
Here’s are a couple inspiring examples of business cards that feature photos of actual products:
High-quality product shots on business cards
There are hundreds of design templates and design ideas out there for business cards because there are so many uses for them in every industry imaginable.
They are a great little marketing tool, and you can get business cards for pennies each, especially when you use a coupon for vistaprint.com.
If you sell actual products, consider featuring product shots on your business cards. Make sure that the photos are high-resolution and really sharp. If you have a friend who is an amateur or professional photographer, ask her for help, and maybe pay her in wine!
Vistaprint business cards: 500 for $10! – Click to view today’s promotion
Product shots can really communicate your style and brand better than type or stock photography, and as they say, “a picture tells a thousand words.”
This would be a great idea for a number of home-based businesses, or people who sell jewelry, apparel, accessories, or handmade goods. If you have an Etsy shop, these kinds of business cards might be really effective.
Put website and social media info on the back
Not only are these business cards a good idea for networking and handing out in person, but you might even make sales just by leaving them around.
Anyone who sees beautiful or eye-catching products like these on business card might be inclined to pick one up and check out the website on their phone, or put a card in their pocket for later.
If you sell your own products, you really need to invest time in social media getting fans, and updating them with new products and news.
Put a photo of your business cards on Instagram, and submit to Vistaprint!
Vistaprint highlights creative uses of their products every week, and they are seen by thousands of people. If you sell products nationally, this is a great way to get even more attention with the help of Vistaprint. That happens to be where I found these sample business cards, and I even checked out the website address on the back of the cards before featuring them on this site!
The quality of your business cards is a direct reflection of the quality of your products, so make sure you get sturdy, premium options, and consider upgrades like rounded corners, brilliant finishes, and premium cardstock.
Ideas & inspiration for creating a memorable business card: Let’s face the facts here: if your business card is bland, it could “accidentally” end up in your potential employer’s garbage bin on top of their leftover lasagna. And we all know that the lasagna wasn’t appetizing if there are still leftovers from last week.
You want your business card to stand out; even if it only has the dimensions of a standard printed card that is 3.5 X 2 inches. Allow every word, blank space, color, shape, and font to add meaning to your overall personal brand.
Your business cards should be professional and represent the quality of your work. So, don’t get caught with a business card that appears to be designed by your three-year-old niece who speaks English as a second language. That’s one way to diminish your credibility in 0.2 seconds.
Here are some ideas & inspiration for designing and printing your business cards online:
Small Fonts Won’t Work on Business Cards; Be Bold!
Don’t make your business card recipients find the nearest magnifying class just to read the font. Select easy-to-read fonts. Vistaprint has templates that have preselected font types and sizes so you can preview your entire design as a proof online before ordering. Just be sure the type is clearly legible, even if tacked to a bulletin board.
If you have Photoshop skills, or are a designer or photographer, consider making the entire design yourself and upload it. (why use a template if you are supposed to be creative for a living?)
Remember to export it at high-resolution, and know whether to export it at CMYK or RGB, depending on the printing service. Getting the color mode wrong might cause colors to shift unexpectedly.
Don’t Forget to Use the BACK of Your Business Card
Let’s say your business card is your personal real estate. How are you increasing your value by utilizing your space? Don’t leave the back of the business card blank; make sure that your business card makes a compelling statement no matter which side of the card viewers are looking at.
Idea: When designing business cards online, consider adding a powerful quote that ignites curiosity. Translate your cards to another language if you do business in other locations. Include a call to action. Vistaprint has folded card options that give you the space you need to increase your value in the marketplace.
Avoid Cheap-Looking, Flimsy, or “Free” Business Cards
We are always on the search for the cheapest products on the market, but the last word you want to be associated with in business is “cheap.” In fact, every day hundreds of people search for “free business cards” on Google. I have to wonder who is buying them, and for what purpose?
Trying to save money by printing your cards on inexpensive flimsy business card paper stocks may be costing you more money than you think–and diminishing the quality of your brand.
Your business cards reflect you: cheap-looking business cards cheapen your professional image, and some free business cards even have the company’s logo on the back; yikes!
The very weight of your business card paper has an impact on the way you’re perceived. If you want to leave a positive impression on potential clients, choose a solid and professional template on top-quality paper stock to show that your business is well-grounded and prepared for success.
If you want to save money, choose “premium” business cards from printing services like Vistaprint, then use a coupon. Besides, by the time you pay for shipping on the free business cards, you’re not even saving that much money. There’s a big difference between being frugal and cheap; save the free business cards for dropping into fish-bowls to win free lunches!
Tip: Include Your LinkedIn Vanity URL on Your Business Cards
Have you claimed your vanity URL name on LinkedIn? If you haven’t, your LinkedIn URL probably looks like a foreign language; a sequence of letters and numbers that have no meaning to others.
Create a unique LinkedIn URL that can be added to your business card. Just edit your LinkedIn profile and claim your URL within seconds. Most customized URLs will look like this, “www.linkedin.com/in/firstnamelastname.” Your LinkedIn profile says more about you than a five-minute interaction that you may have with strangers.
And, if people are intrigued by your business card, they will want to find other ways to connect with you. (Hmmm… Not sure about using a QR code on business cards? Maybe consider printing one on the back.)
Idea: Design Your Business Cards w/ a Vertical Orientation
A horizontal layout is conventional, and might ultimately be the best design option, but consider a vertical layout. It’s different, modern, and will get more attention. Remember, the goal here is to stand out from the competition!
Consider Adding a Professional Photo to Your Business Cards
A pleasant photo immediately catches the eye. If you have taken professional business photos that capture the essence of your brand, add it to your business card. You’ll never have to worry about the business card users forgetting who you are five years down the line.
Adding a photo to your business cards can also help establish trust, which is key in business areas like Law and Real Estate. When you order your business cards from a professional site, all you have to do is pick a design template, upload your photo, and you’re ready to go!
Make Your Business Card Design Appeal to the Eyes, & get honest feedback before printing
Don’t have a professional photo or just don’t want to include it on your business cards? Don’t worry. You have other options. Your company logo may not be the captivating visual that will turn eyes your way, but you can appeal to others with pictures of your products or things you love. Vistaprint gives you the option to upload your favorite pictures to customize onto your card.
Also, get a second and third opinion on your potential design ideas. Designs that look good to you may not go over well with others, so look for honest feedback!
Go With a Top Discount Printing Service, Like Vistaprint
There are popular sites, such as VistaPrint.com, that allow you to create high quality business cards in less than 15 minutes. Vistaprint’s diverse selection of business card templates by industry will make yours stand out in a wallet full of other cards.
If you’re designing business cards online, Vistaprint has various paper styles such as metallic finish, extra thick paper stock, raised print UV, and spot glass UV, and offers free samples for you to see and feel in-person. If you want your business cards to be the main subject of conversations at a networking event, order professional business cards using these tips that will make your business card memorable:
Consider Pinterest for Business Card Design Examples & Inspiration
Sometimes the best hing to do is just look at what business card designs are out there, and see what looks good. Because everyone has different needs and design ideas, try just scrolling through a ton of designs on Pinterest. You can often even narrow your search results by industry:
Print marketing isn’t as simple as one would think, however. It requires a bit of work (definitely more than a simple email campaign).
But it’s worth it. And we’re sharing all these awesome tips you need to help crush it with your campaign. Ready to dive in? Let’s do it.
Seven Print Marketing Tips For Your Campaign
These tips will have you on your way to making the best print marketing plan ever.
Tip: Keep The Design Professional
This is important. Design and visual appeal is everything for a print marketing campaign.
Think about it– have you ever received a flier taped to your door for a local restaurant with very unprofessional and visually unappealing design? It probably made you instinctively judge the establishment as cheap. Your credibility relies heavily on how you present your business in your marketing campaign.
Professional design does not mean costly design either. In fact, a professional designer can be less costly in the long run.
Finding a talented professional design is a fantastic choice for your small business print marketing campaign because their designs, due to their quality, won’t require constant redesigns.
A professional designer will work with you to figure out exactly what you want without sucking up your valuable time.
If you’re interested in finding professional help with printing companies and designers, there are many resources out there that can help.
2. Get Involved And Approach People
This may seem useless to some. Nothing makes you want to do a backflip into oncoming traffic like a guy making eye contact with an armful of flyers on the sidewalk coming towards you. Also, people notice well-designed posters!
Real talk– people don’t want to be bothered on the street. People also don’t like holding useless things. A lot of people don’t like reading useless things either.
However, you’re getting your marketing campaign into physical hands– that’s a big step. If you follow step one, then the visual appeal of your pamphlet or menu will get your potential customers interested after you’ve handed them the material.
When creating a handout material or business cards, try to avoid an obnoxious sales-driven pamphlet. Don’t go cheap or opt for those free business cards. This tends to be a turnoff and could lead to your flier being thrown in the nearest trashcan.
Provide useful informative content in your hand-given flyer that you would be interested in that leads back to your brand or business.
Try not to get discouraged if you’re rejected — some people are just in a hurry.
3. Tip: Brush Up On Print “Language”
If you’re reading this article, you’re likely a novice printer looking for some extra help.
Learning the language when it comes to print can make it much easier to clarify what you want. Don’t be afraid to ask your designer to walk you through weird designer terms that you don’t know–a good designer will be more than willing.
Check out resources that can walk you through the language, too. Learning before you schedule a consultation with a designer can make expressing yourself much quicker and clearer.
4. Tip: Learn The Basics Of Graphic Design
Even if you’re opting to rely on a pro to do the design work, it wouldn’t hurt to get a solid idea of what graphic design seeks to do in print marketing.
While it takes years and a good education to learn everything about graphic design, these facts can at least make you a little more well-rounded:
Keep the design simple and don’t assault viewers’ eyes with too much stimulation.
Break up text and don’t use too much of it– you’re creating a pamphlet, not an instruction manual!
Use headers, dividers, and other sectioning tools to lead the eye where you want it to.
Use charts, graphs, and other visually stimulating informative tools rather than tables.
Use white space. It is more aesthetically pleasing and makes your print look much more inviting to read.
Caption your photos. Readers want to know what they’re looking at and a caption can be very inviting.
5. Tip: Ask For Testimonials for Your Small Business
Are you an already established business with some regular happy customers? Ask them for written testimonials and reviews to include in your print campaign.
Be sure to pick out your most satisfied customers, of course. Don’t use that firmly passive aggressive Yelp review from Susan for this one.
Use phrases like “What are other people saying about My Business?” and “Here’s what our happy customers have to say!” to draw attention to the testimonials.
Don’t fabricate these, either. Nobody likes a liar, and quite frankly, the average chimpanzee can spot a fake review with all of its weird enthusiasm and keywording from a mile away.
6. Idea: Focus on your audience
Pretty obvious, right? It’s really important to keep your target audience in mind when creating any kind of marketing campaign, not just print.
Brainstorming is the most in-depth you can get when fleshing out exactly who your customers are and what they want, but it also doesn’t hurt to make fairly minimal observations of your target audience.
For example, say you are a hip artsy coffee bar near a large college campus. Your audience is young college students that enjoy art and are likely art students.
Your design should reflect this, as should the content you provide in your print marketing campaign. For this demographic and business, you should keep the design of the pamphlet on the avant-garde or minimalist side. The content you include should be discount coupons for students or hours for your happy hour.
7. Idea: Press Releases Are Very Useful for Small Business!
A press release is an official statement that is issued to newspapers, websites, and other publications of interest that provide information on a particular thing.
When you release a new product or promotion, create a press release to send to local publications that may find interest in it.
If you can provide your business data in this press release that can prove a trend in your specific industry, industry publications will be very interested in it and will write about your business. There are a number of good press release / news release sites out there like PRWeb and prnewswire.com.
Print marketing truly is far from dead. With these handy tips, you’ll crush your print marketing campaign and reel in those customers!
Free stuff from Vistaprint for your business – If you’re a small business considering printing marketing materials,it might help to get samples in your hands before putting together an order. In fact, a number of online printing services offer free samples, including Vistaprint.
*Note: These samples can’t be customized, as they are intended to demonstrate sizes, print quality, and paper stocks so that you make a better informed decision about future orders.
More About their Free Stuff for Businesses
The most helpful thing about the marketing materials from Vistaprint is that on the back of each item you’ll see the paper stock and printing options including paper weight and finish like this:
So, They Replaced Their Free Business Cards Offer?
You might remember seeing Vistaprint’s famous offers for free business cards and other free stuff. Basically, you’d have to pay for shipping, and they would try to up-sell you on a number of items before you could checkout, and it was annoying.
They’ve decided it makes more sense to try to get ongoing customers who have a myriad of marketing needs like postcards & brochures, so this free sample kit for small businesses is a better solution. Also, unlike the previous offers it includes free shipping!
Here’s what the free sample business cards look like:
The “10 free postcards” promotion is also extinct, (here’s their current coupon for postcards) but with this kit you get postcards of various sizes and finishes. In my free sample kit I got 5 postcards in various sizes, paper stock, and finishes. (see above)
Q: Can we mail these awesome free postcards to friends and family?
A: No, please don’t. That would be sad.
So, having tried out both their “free” and “500 for $10” offers, I’m here to recommend the 500 for $10. which includes shipping. The extra couple of dollars can give you not only more design choices, but also a better product. Here are both promotions, as well as my thoughts.
Can you still get business cards for free from Vistaprint?
sample free business card design
There was a time not too long ago that you would have a few good options online for free business cards. Let me rephrase that: “free” business cards. People still continue to Google “free business cards” about 60,000 times each month, but they get more ads than actual results.
The top handful of discount printing companies including Vistaprint offered from between 50 and 250 for free, but as you know, there is no such thing as a free lunch in this world. These companies knew that offering business cards for free is a money-losing promotion, so there was always a catch of some sort.
Most of the time companies would double the actual cost of shipping to recoup their money, while others, including VistaPrint, would try to up-sell you with a number of offers and add-ons before you could complete your purchase.
Sample Designs of Vistaprint Business Cards
Vistaprint business cards w/ multiple photos
Sample Vistaprint business cards photographer (premium)
Vistaprint business cards for a salon (not free)
No such thing as a free lunch… or business cards
In fact, the gas station down the road from me offers “free coffee” all day long, so you get the idea. It’s a nice little gimmick to get people in the door, but that’s not how they keep the lights on, and it’s not the quality of coffee I’d bring home to my wife.
Anyway, discount printing companies figure that having your email address was worth something, and that a decent number of people would want to add something like matching address labels to their order from which they could make a few bucks. However, I don’t think that they ever got too far ahead on the business card giveaway offers, because now VistaPrint is almost alone in that space.
Sample: one of their 45 free business card designs
Please try the “250 for $10” deal for business cards Instead!
If you’ve ever gotten VistaPrint’s free business cards, you’ll notice a couple of things. First, you don’t have a lot of template design options. There are usually 45 on their site, to be exact. Although we’ll give them credit for turning out a pretty good “free” product, the second thing that you’ll notice is that, because they are not “premium,” the card stock is a little cheaper, and on the back of each card you get a printed message saying, “Business cards are free at VistaPrint.com.”
This might not matter if you’re intent is to simply use these as “mommy cards” amongst friends, or if you are addicted to dropping your business card into fish bowls at restaurants to try to win contests. However, if you use business cards as part of your personal or business marketing effort, you probably don’t want to be thought of as the guy with the free business cards.
The difference in cost between 250 of their free business cards, and the 250 for $10 deal is only about 2 cents per card when you factor in shipping costs for the free ones. (In the current “250 for 10” offer, shipping is included) Bottom line is that their premium ones are still cheap, and the savings aren’t enough for me to justify choosing a less desirable product.
Another sample from their 45 free designs
In any event, there are a number of design templates to choose from, allowing you to upload your own photo and customize with your own text.
Vistaprint offers free business cards, but I’ll gladly pay for premium ones
They have already phased out most of their free deals, and this is probably the only one that they still offer. I can’t personally recommend taking advantage of it though, as their “premium” ones only cost a couple of dollars more.