Kraft business cards on brown uncoated paper: Vistaprint has a wide array of business cards, so sometimes the better styles can get lost. One of those great, relatively unknown styles is called, “Kraft.”
Kraft business cards are eco-friendly, and printed on uncoated, light brown, 90% recycled paper.
Kraft is a paper option under Premium Business Cards, and there are dozens of vintage-looking design options to choose from.
These days, social media and LinkedIn really do rule the business world. There are a thousands articles out there telling you how to position your business online, but do you give enough thought to offline?
People often think that so long as you have a strong online presence, you’re covering all of your bases for networking. While there’s just no doubt that your digital activity can help promote your brand, there’s a lot to be said for more traditional, “low-tech” means of communication.
The humble business card is small but mighty when it comes to making lasting connections with people in the real world. While often overlooked, business cards are still one of the most powerful networking tools you will ever own. Like a sweet pair of Ray-bans, business cards will never be out of style. Here’s why:
1. Business cards create brand awareness for your SME
There’s something about seeing a brand’s logo in print that makes it feel more legit than it would online. The reason is simple – there’s so much nonsense online that people no longer know what they can trust and what they can’t. Going to the trouble of getting some cards printed will set you apart from the crowd. That in itself is a strong move.
What you ideally want is for people to see your brand and instantly recognize it. That means that you need to create a genuine level of awareness for it. How do you do that? Well, having printed materials might just be the first step in your journey.
2. Some professionals don’t ‘get’ the digital world
When you’re out there, hustling for new business, you don’t want to close off any avenues. The truth of the matter is that there are some business owners and CEOs who just don’t get the online world. That could be because they are of a different generation or because they are scared of changes within the industry.
Whatever the reason, you have to cater to them. Cutting off a whole area of potential connections is ludicrous. If you want to get the most business out of people, you need to make yourself (and your company) as accessible as humanly possible.
3. You’ll be remembered at networking events
As a young professional, you absolutely should be attending networking sessions on a regular basis. So much is done online these days that often enough the ‘human aspect’ of the business world is lost. Never underestimate the value of face-to-face meetings with other business owners.
If you really want to excel when it comes to networking sessions, having business cards in your pocket might just be the way forward.
Why? Well, handing over a slick, printed card means that you will be memorable. It’s these small touches that set you aside from the crowd and ultimately gain you new clients.
4. You can use them to communicate your “USP”
What is the main message you want to get across when it comes to your business? What is your mission statement? What is your USP? (Unique selling proposition)
These are the questions you need to ask before you design your cards online. Once you know the answers, you can use the information to inform what you put across to people.
Business cards should do a lot more than just transfer your contact information. They should stand out and be little ambassadors for your company or personal brand. Need design inspiration? The web is full of resources to help you design a great business card.
5. They will never fail or be inaccessible
No one doubts the importance of technology, but sometimes it can fail us.
We’ve all experienced sites that won’t load, or WI-FI being down, so it’s great to have a marketing tool that’s actually tangible.
That’s where business cards come into play. Once you give another professional your card, they will always have access to you. Emails and bookmarks might disappear into the ether of the internet, but business cards are real.
6. Some cultures, like Hong Kong, rely heavily on business cards
Did you know that certain cultures rely on on business cards more than others? For example, if you travel to Hong Kong without business cards you might be in trouble, as both business and social networking rely heavily on business cards.
If someone offers you a business card in cultures like Hong Kong and you don’t give them one back, it’s unlikely that they will do business with you. It also infers that you are unprepared, or just not very important.
7. They add a personal touch to a meeting!
Finally, here’s perhaps the main reason that you should use business cards — they add a personal touch to pretty much any meeting. When you hand over one of these cards, you take the level of interaction up a notch, and make things personal.
It’s not just about adding someone on LinkedIn or exchanging email address; you’ve left them with a tangible little memento that they will keep.
One thing that has evolved with business cards is the price. In fact, the most popular online printing services now offer 500 of their premium cards for about $10, so their’s no reason to ever run out!
Designing business cards at Vistaprint.com? Consider Eye-catching options for business cards like Metallic Finish and Spot Gloss. Right now these finish options are included in Vistaprint’s new business card promotion, and you might even find a better discount on our coupon page!
Brilliant, Shiny Finishes on Vistaprint Business Cards
Adding shiny, eye-catching finishes to your business cards can get attention and make a lasting impression of quality and refinement. They also “reflect” well on you and your business. Want to see samples of business cards with metallic finishes and spot gloss?
Sample business cards from Vistaprint with brilliant finishes:
How to add metallic Finishes / Spot Gloss / raised print to Business Cards:
When you are on the main business cards section at vistaprint.com, look to the lower left and you’ll see options to sort design templates. One of the headings is “brilliant finishes,” and when you click it, it opens options for: metallic finish, Spot Gloss, and Raised Print.”
There are hundreds of designs that you can add these premium finishes too, so try choosing one to see the new search results.
If you see a design you like, click on it. You’ll get a larger close-up, and the option to view with simulated finishes like this:
Witness the amazing impression that these shiny business cards have on the masses:
Watch as your average Joe’s are blown away by Vistaprint’s spot gloss and metallic finishes. I don’t think their lives will ever be the same.
I think the shimmering shine of the business cards actually hypnotize the older man…
“Fish are dumb, dumb, dumb They chase anything that glitters (beginners!) Oh, and here they come, come, come To the brightest thing that glitters…”
Metallic / Shimmering Foil Finish:
Here’s some inspiration and examples of business cards with Metallic finishes:
Spot Gloss Business Cards:
Examples of spot gloss business cards from Vistaprint. Add a touch of eye-catching “shine!”
Raised Print on business cards:
Raise your profile! (get it?)
Well, I hope that stock music doesn’t get stuck in your head, but even better; I hope you find the perfect business cards with eye-catching, shiny finishes.
Use a coupon to save up to 50% on spot gloss / metallic finish / raised print!
Using product shots on your business cards: Do you sell unique products or have an Etsy store? If so, consider using high-quality, professional-looking product shots on your Vistaprint business cards.
Here’s are a couple inspiring examples of business cards that feature photos of actual products:
High-quality product shots on business cards
There are hundreds of design templates and design ideas out there for business cards because there are so many uses for them in every industry imaginable.
They are a great little marketing tool, and you can get business cards for pennies each, especially when you use a coupon for vistaprint.com.
If you sell actual products, consider featuring product shots on your business cards. Make sure that the photos are high-resolution and really sharp. If you have a friend who is an amateur or professional photographer, ask her for help, and maybe pay her in wine!
Vistaprint business cards: 500 for $10! – Click to view today’s promotion
Product shots can really communicate your style and brand better than type or stock photography, and as they say, “a picture tells a thousand words.”
This would be a great idea for a number of home-based businesses, or people who sell jewelry, apparel, accessories, or handmade goods. If you have an Etsy shop, these kinds of business cards might be really effective.
Put website and social media info on the back
Not only are these business cards a good idea for networking and handing out in person, but you might even make sales just by leaving them around.
Anyone who sees beautiful or eye-catching products like these on business card might be inclined to pick one up and check out the website on their phone, or put a card in their pocket for later.
If you sell your own products, you really need to invest time in social media getting fans, and updating them with new products and news.
Put a photo of your business cards on Instagram, and submit to Vistaprint!
Vistaprint highlights creative uses of their products every week, and they are seen by thousands of people. If you sell products nationally, this is a great way to get even more attention with the help of Vistaprint. That happens to be where I found these sample business cards, and I even checked out the website address on the back of the cards before featuring them on this site!
The quality of your business cards is a direct reflection of the quality of your products, so make sure you get sturdy, premium options, and consider upgrades like rounded corners, brilliant finishes, and premium cardstock.
Ideas & inspiration for creating a memorable business card: Let’s face the facts here: if your business card is bland, it could “accidentally” end up in your potential employer’s garbage bin on top of their leftover lasagna. And we all know that the lasagna wasn’t appetizing if there are still leftovers from last week.
You want your business card to stand out; even if it only has the dimensions of a standard printed card that is 3.5 X 2 inches. Allow every word, blank space, color, shape, and font to add meaning to your overall personal brand.
Your business cards should be professional and represent the quality of your work. So, don’t get caught with a business card that appears to be designed by your three-year-old niece who speaks English as a second language. That’s one way to diminish your credibility in 0.2 seconds.
Here are some ideas & inspiration for designing and printing your business cards online:
Small Fonts Won’t Work on Business Cards; Be Bold!
Don’t make your business card recipients find the nearest magnifying class just to read the font. Select easy-to-read fonts. Vistaprint has templates that have preselected font types and sizes so you can preview your entire design as a proof online before ordering. Just be sure the type is clearly legible, even if tacked to a bulletin board.
If you have Photoshop skills, or are a designer or photographer, consider making the entire design yourself and upload it. (why use a template if you are supposed to be creative for a living?)
Remember to export it at high-resolution, and know whether to export it at CMYK or RGB, depending on the printing service. Getting the color mode wrong might cause colors to shift unexpectedly.
Don’t Forget to Use the BACK of Your Business Card
Let’s say your business card is your personal real estate. How are you increasing your value by utilizing your space? Don’t leave the back of the business card blank; make sure that your business card makes a compelling statement no matter which side of the card viewers are looking at.
Idea: When designing business cards online, consider adding a powerful quote that ignites curiosity. Translate your cards to another language if you do business in other locations. Include a call to action. Vistaprint has folded card options that give you the space you need to increase your value in the marketplace.
Avoid Cheap-Looking, Flimsy, or “Free” Business Cards
We are always on the search for the cheapest products on the market, but the last word you want to be associated with in business is “cheap.” In fact, every day hundreds of people search for “free business cards” on Google. I have to wonder who is buying them, and for what purpose?
Trying to save money by printing your cards on inexpensive flimsy business card paper stocks may be costing you more money than you think–and diminishing the quality of your brand.
Your business cards reflect you: cheap-looking business cards cheapen your professional image, and some free business cards even have the company’s logo on the back; yikes!
The very weight of your business card paper has an impact on the way you’re perceived. If you want to leave a positive impression on potential clients, choose a solid and professional template on top-quality paper stock to show that your business is well-grounded and prepared for success.
If you want to save money, choose “premium” business cards from printing services like Vistaprint, then use a coupon. Besides, by the time you pay for shipping on the free business cards, you’re not even saving that much money. There’s a big difference between being frugal and cheap; save the free business cards for dropping into fish-bowls to win free lunches!
Tip: Include Your LinkedIn Vanity URL on Your Business Cards
Have you claimed your vanity URL name on LinkedIn? If you haven’t, your LinkedIn URL probably looks like a foreign language; a sequence of letters and numbers that have no meaning to others.
Create a unique LinkedIn URL that can be added to your business card. Just edit your LinkedIn profile and claim your URL within seconds. Most customized URLs will look like this, “www.linkedin.com/in/firstnamelastname.” Your LinkedIn profile says more about you than a five-minute interaction that you may have with strangers.
And, if people are intrigued by your business card, they will want to find other ways to connect with you. (Hmmm… Not sure about using a QR code on business cards? Maybe consider printing one on the back.)
Idea: Design Your Business Cards w/ a Vertical Orientation
A horizontal layout is conventional, and might ultimately be the best design option, but consider a vertical layout. It’s different, modern, and will get more attention. Remember, the goal here is to stand out from the competition!
Consider Adding a Professional Photo to Your Business Cards
A pleasant photo immediately catches the eye. If you have taken professional business photos that capture the essence of your brand, add it to your business card. You’ll never have to worry about the business card users forgetting who you are five years down the line.
Adding a photo to your business cards can also help establish trust, which is key in business areas like Law and Real Estate. When you order your business cards from a professional site, all you have to do is pick a design template, upload your photo, and you’re ready to go!
Make Your Business Card Design Appeal to the Eyes, & get honest feedback before printing
Don’t have a professional photo or just don’t want to include it on your business cards? Don’t worry. You have other options. Your company logo may not be the captivating visual that will turn eyes your way, but you can appeal to others with pictures of your products or things you love. Vistaprint gives you the option to upload your favorite pictures to customize onto your card.
Also, get a second and third opinion on your potential design ideas. Designs that look good to you may not go over well with others, so look for honest feedback!
Go With a Top Discount Printing Service, Like Vistaprint
There are popular sites, such as VistaPrint.com, that allow you to create high quality business cards in less than 15 minutes. Vistaprint’s diverse selection of business card templates by industry will make yours stand out in a wallet full of other cards.
If you’re designing business cards online, Vistaprint has various paper styles such as metallic finish, extra thick paper stock, raised print UV, and spot glass UV, and offers free samples for you to see and feel in-person. If you want your business cards to be the main subject of conversations at a networking event, order professional business cards using these tips that will make your business card memorable:
Consider Pinterest for Business Card Design Examples & Inspiration
Sometimes the best hing to do is just look at what business card designs are out there, and see what looks good. Because everyone has different needs and design ideas, try just scrolling through a ton of designs on Pinterest. You can often even narrow your search results by industry: